The Innovative Berkley PowerBait Jig Series

The Berkley scientists had one goal in creating the new Berkley PowerBait Jigs:
To create a jig that would outfish all other jigs. They took the time-tested design of the classic jig and integrated the proprietary fish catching PowerBait technology to create a one-of-a-kind line of jigs unlike any the fishing world has ever seen.

Watch and learn the science behind the design and creation of these one of a kind jigs!