Jim Kalkofen grew up with a fishing rod in his hands. After years in the PR game for Mercury and Mepps, he directed the Professional Walleye Trail. He and partners Al and Ron Lindner now provide weekly walleye and ice-fishing education and entertainment in Target Walleye/Ice, a free subscription email (targetwalleye.com). For more info: [email protected] or 651-356-5676.