Berkley Nessie

An innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing free range of motion. Brush-style tail mimics the natural movement of baitfish. Slow-sinking with an upright horizontal posture, plus stabilizing belly fins to encourage S-shaped swim action.

Berkley Dime

Offering anglers the durability and performance of a plastic bait, the Dime features balsa-like action thanks to Berkley’s patented Flash Disc technology. It not only casts further due to the weight transfer system in the smaller sizes, but it tracks perfectly and features sticky sharp Fusion19 treble hooks for when it’s time to fill the boat. Rounding out the offering are first in class finishes and colorway options to match the hatch that balsa baits cannot achieve.

Rapala Crush City Soft Baits

Designed by 2022 BassMaster Angler of the Year Jacob Wheeler, the series features 5 bait shapes designed to cover all popular soft bait applications: paddle tail swimbait, chatterbait/spinnerbait trailer, craw, Ned rig/dropshot, and a bug. Each bait style is loaded with refinements.

LIVETARGET Ultimate Frog Stride Bait

Sits like a living frog at rest, eyes just above the surface, body angled 45-degrees down with its legs contracted beneath its body. When twitched, the ULTIMATE FROG’s body dips beneath the surface as its legs extend to full length. Molded from ABS plastic and legs crafted from highly elastic and durable TPE. Popper and Finesse models available in 2- and 2 1/2-inch sizes and 8 colors.

Spro Helix Stick

Salt-impregnated, premium stick bait that can be rigged Texas, wacky or Neko style. The Helix stick is 5-inches long and weighs 5/16-ounce. Shimmies naturally on the fall. 10 colors.

Z-Man 3 1/2-inch Scented Jerk ShadZ

Inspired by Jeff “Gussy” Gustafson’s 2023 Bassmaster Classic victory, the new 3.5-inch Scented Jerk ShadZ offers the same proven profile as the 4- and 5-inch sizes in a slightly subtler package. Supercharged with Pro-Cure Super Gel attractant and salt-impregnated for optimal rate-of-fall and natural, horizontal posture, the Scented Jerk ShadZ’s modified split-tail design imitates erratic baitfish action. A deep belly hook-slot for weedless rigging and positive hooksets.

Z-Man Micro Shad Headz

A hydro-contoured minnow-shaped jighead made to match Z-Man Micro Finesse baits. A light-wire, needlepoint black nickel hook with a hybrid molded split grip and wire trailer keeper. 3D eyes. 1/32- (#6 hook), 1/16- (#4) and 3/16-ounce (#2) sizes in 4 chip-resistant colors.

Yamamoto Yamatanuki 2.5

This new size of the Yamatanuki was repeatedly requested by our pros and consumers who wanted a smaller, more compact version of their new favorite soft plastic. The smaller size allows for greater application in clear water, smallmouth, spotted bass, and other finesse scenarios. The 2.5” perfectly fits the bill as it can be fished on light line, rigged weightless, or on most any style of jig head. It can be cast, pitched, skipped, dropped, or presented however the situation calls for.

Lunkerhunt Hive Hellgrammite

Realistic appendages and ultra-durable soft plastic construction. Pairs perfectly with HIVE Ned jig heads. 8 pieces and 10 colors.

Strike King Mr. Crappie Lil Suck’r

Small-profile, shadpole-style swim bait with a paddle tail and subtle swimming action. Hot tail colors. Works well on 1/16- and 1/32-oz. Teen-Zee Sausage Head Jig.

Z-Man ChatterBait Elite EVO

This bladed jig features a hybrid molded split-grip and wire trailer keepers to pin all soft plastics tightly in place for perfect rigging. 5/0 custom heavy-duty needlepoint black nickel hook. Hook, exclusive barb placement for optimal performance. Wire-tied 100% silicone skirting. Stainless steel blades with extra durable plated, painted and glitter finishes. 3/8- and 1/2-ounce sizes in 12 colors.

Rapala PXR Mavrik 110

The Precision Xtreme Series darts and twitches back and forth with extreme action for suspended fish seen on forward facing sonar. Three Red Line, light-wire trebles enhance hooking.

Rapala Shad Rap Elite

Pairs popular balsa construction with wire-through construction enhanced durability and increased casting distance. Two VMC 7554 2X Black Nickel Trebles.

Berkley Power Switch

Designed to be fished with forward facing sonar for precision casts, fast drops and a range of actions.6 sizes and 14 colors.

Yo-Zuri Wake Prop

Jointed topwater wake bait with an oversized UV polycarbonate prop. Yo-Zuri internally painted and 3D prism finishes. 3 3/8 inches and 4 1/8 inches in 8 colors.