Recently, the American Sportfishing Association (ASA) announced 41 category winners voted on by members of the media and retail buyers at ICAST 2025 in Orlando, Florida. ICAST is the largest fishing trade show in the world, bringing more than 12,000 people from 75 countries to Orlando this summer to see the newest products and brands in the sportfishing industry. Winners were chosen representing the best new items in their respective areas of influence. Here’s a list of the winners, beginning with the coveted Best in Show.

Best in Show: FluxJet Electric Fishing Kayak—The first jet‑propelled electric fishing kayak, 11 feet long, 88 pounds, top speed over 5 mph, and up to 16 hours runtime.

Saltwater Reel: Quantum Cabo Spinning Reel CB4000 (Rather Outdoors)

Freshwater Reel: Ballistic 3000 BAMQLT (Daiwa)

Saltwater Rod: Flats Class Inshore Rods (Fitzgerald Fishing)

Freshwater Rod: Tatula Cork Bass Rod (Daiwa)

Rod & Reel Combo: Quantum Merit Combo (Rather Outdoors)

Freshwater Soft Lure: SWAG LT Line‑Through Swimbait (Z‑Man)

Saltwater Soft Lure: PrawnstarZ LB (Z‑Man)

Freshwater Hard Lure: Rapala Claptail 110

Saltwater Hard Lure: Rapala Magnum Countdown Elite (Rapala)

Fly Fishing Rods: St. Croix Legend Elite

Fly Fishing Reels: Okuma Integrity Fly Reel

Fly Combo: Kickin’TheirBass KTB56 Combo by Martin Fly (Rather Outdoors)

Fly Waders & Boots: frogg toggs Men’s Sonic Edge SF Wader 2SE211 Gray

Fly Bags & Luggage: PFG Wild Cast 34L Backpack (Columbia Sportswear)

Fly Lines & Accessories: FLYTIME 24 Fly storage & quick‑change system

Fly Apparel: Lenwood Tech Hoodie (Marsh Wear)

Tools & Accessories: BUZBE Colony 28T with Slotted Foam

Fly Tying Vises: Rambler Co. Nomad Fly Tying Vise

Fishing Line: PowerPro Max 8 (Shimano)

Terminal Tackle: VMC Minnow Shaker Jig (Rapala)

Tackle Management: BUZBE Swarm + Hexslide

Kids’ Tackle: Create‑A‑Lure Lunker Edition

Electronics: Humminbird XPLORE Fish Finder Series (Johnson Outdoors)

Energy: Powerbox 2.5 kW/solar‑panel lithium battery charging system (Lithium Battery Power)

Fishing Accessory: Solar Power Bait Shack (PRADCO)

Cutlery/Tools: BUBBA Smart Fish Scale Lite (BUBBA)

Coolers: Ninja FrostVault 45-qt Wheeled Cooler with Dry Zone (Shark Ninja / EMG)

Rod Building Kit: Mud Hole All‑In‑One Spinning Rod Building Kit (Foundation Outdoor Group)

Cold‑Weather Men’s Apparel: Climate Jacket – Black (Striker Brands)

Cold‑Weather Women’s Apparel: Women’s Shield Float Vest – Dark Olive (Striker Brands)

Warm‑Weather Men’s Apparel: Pinnacle Shorts (AFTCO)

Warm‑Weather Women’s Apparel: Exo‑Tech (PELAGIC)

Lifestyle Apparel Men: Camp Shirt H1500261‑386 (Spanish Moss) (Huk Performance Fishing)

Lifestyle Apparel Women: Women’s Barricade Hoody – Blue Haze (Striker Brands)

Footwear: UA Kilchis River Shoes (Under Armour)

Eyewear: Greenland Green Water Matte with Rose Mirror (Bajio Sunglasses)

Novelties/Wellness: Rapala Giant DT Crankbait USA

Motorized Boating Accessories: Force Current kayak trolling motor (Garmin USA)

Non‑Motorized Boating Accessories: Turtlebox Ranger

Ice Fishing: Strikemaster Maven 40 V (Rapala)