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Helping you enjoy the outdoors! Jul 31, 2026

Different Looks for More Fish

By Bob Jensen
Be willing to experiment when the fish don’t want to bite and your catching will improve.

2026 ICAST Product Showcase Winners—Part 2

Get to know this year’s ICAST New Products Showcase winners.
Promotion

Built for Better Days on the Water

When it’s you versus the fish, every great day on the water starts with dependable gear. Millennium Marine boat seats and Spyderlok rod holders deliver the comfort, stability, and performance anglers trust, so you can fish farther, stay longer, and make every minute count.
Fishing Tips with Tom Newbauer

Thermocline

Do you know what the thermocline is? Well, let me explain. Let’s say you have an average lake that is 40 to 80 feet deep. In summer, the upper layer of water is warmer and has a lot of dissolved oxygen. In our area lakes, it’s usually the top 26 to 30 feet, depending on water clarity. The bottom part of the water column is much colder and has little dissolved oxygen. In between is the thermocline which can be from 2 to 10 feet thick. The thermocline has a rapid drop in temperature and a rapid decline in dissolved oxygen from its top to bottom.

How does knowing this help you in your piscatorial pursuit? We all know that fish need two things to sustain life: food and dissolved oxygen. So, guess where the fish will be? That’s right: above the thermocline.

Now, find what the fish are feeding on and you’re in business.

The Importance of Catch-and-Release

By Blake Tollefson
If you want to maintain good fishing in the future, you need to release a portion of your catch now.

Hooks are Important… Ask Any Fisherman

By Bill Cooper
If you’re not using the right hook for the job... what’s the point?
MWO Fishing Tip

Close Your Bail

Pro Angler Korey Sprengel explains why you should always manually close the bail on your spinning reel.