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Dec 5, 2025
Helping you enjoy the outdoors!
Dec 5, 2025
Slamming Shallow Crappies & Pike Through the Ice
Rig up right for multi-species action in the shallows.
Chasing Down Spooky Panfish
Walk softly and carry a little stick for finicky panfish alerted by footsteps overhead.
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Winter Fun in Mercer, Wis.
Get ready for ice fishing, snowmobiling and winter fun in Mercer, Wisconsin, with 250 miles of trails, 200+ lakes, and miles of hiking and snowshoe trails.
Work the Early Shift for More Winter Walleyes
It pays to hit the ice early before other anglers come out to play.
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Lightest, Fastest, Most Powerful 40V Auger in Its Class
StrikeMaster Maven ensures peak performance, enabling anglers to maximize their time on the ice.
Ice Fishing Lake of the Woods
With two main regions where the action takes place, you’ll find a variety of ways to enjoy the hard-water season on LOTW.
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Slab Crappies with Yo-Zuri’s Mini-Vibe
Witness this unbelievable video featuring the combination of Forward-Facing Sonar and Yo-Zuri’s Rattl’N Vibe Mini for giant sized crappie through the ice.
Thoughts of Winter
Stocking Stuffers for Ice Anglers
Affordable gift ideas for the anglers on your Christmas list.
Ice Fishing Inside Lake Michigan Harbors
For a different ice fishing experience, try some of the Lake Michigan harbors this year.
Leave 'em Laughing
